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Hit a bit of an impasse on latest #jewellery #translation project. Client asked to transliterate collection names, but they are in English and French, so inevitably some won't work when transliterated, which I had to point out. #creativetranslation is never straightforward

"There were words to which I was drawn, words that do not exist in English."

Margaret Drabble on learning German in her seventies and the importance of entering worlds beyond the English language. @parisreview

I still see #gamedev folks advocating the use of Google Translate for #localization purposes. This is bad advice. Don’t fall into the mindset of treating translation as something to get out of the way. Do it right, or don’t do it at all; a bad translation makes your game a joke.

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